Should we optimize our eBay listings or not, and when. As you may know that it’s not about the product, it’s all about how we represent our products to the potential clients.
When you should optimize your eBay titles, descriptions, item specifics, and pictures. Also why you should do it or why you shouldn’t do it, please write down in the comments if you are optimizing your listings right now, and what is your optimization process.
So I want to split this answer into the three different types of stores:
Stores with up to 200 listings:
the first type is stores which have up to 200 listings, for these stores I would optimize every listing which I upload to my eBay store, I would spend time on the item specifics, on the title, description and also optimizing the pictures.
Actually this is very important on these stores because they don’t get enough traffic to not optimize your listings and still get sales, when I say stores up to 200 listings I mean stores which don’t have enough limits to grow, so for these stores that are up to 200 limits I would spend my time on every single listing.
Now after the product has been sold on this type of stores, I would go to the product and optimize it even more I will add more item specifics and more keywords to the title, this way I will skyrocket this product even more.
Stores between 200 and 1000 listings:
The second type is stores with between 200 and 1000 listings, for these stores:
I would spend time only on 20% of the products which I upload, I will spend time on the title optimization, item specifics, images, and descriptions.
For the other 80% of the products, I will just upload them using the bulk upload with ASIN without any optimization and then I will optimize the product only after the product has been proven itself, and only after the product gets sold. I will not spend any time on products which I don’t know if they will sell well for me or not.
Stores with more than 1000 listings:
The third type is stores which have a big number of limits more than 1000 limits, for these stores I will not do any optimization before the listing get uploaded to my store, I will spend my time on finding the best products and providing the best customer support.
Also, i will test other niches or even other suppliers or just creating other stores and get more virtual assistants. I will not spend my time on products which I don’t really know if they can generate profit for me or not.
So only when the product has been sold on stores with more than 1000 listings i will go and do a full optimization for this product, what i will do on the optimization is that i will find my competitors and then I will take more keywords from them, more item specifics, copy some lines from their description, I will go also to other tools like Title Builder to grab more keywords or using Google.
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