Are you looking for new ways to boost sales for your Shopify dropshipping business? Well, perhaps it’s time to look into niche-ifying to take your Shopify store to the next level.
When setting up your Shopify store, you’ll need to decide between a general store with random products and a niche store that specializes in a specific product category. Conducting product research is how you find more profitable niches for your Shopify store. Using tools like AutoDS Winning Products Hub is a convenient way to do this. Some of the best niches to consider when creating a Shopify store include Health & Wellness, Home Decor, Fashion & Clothing, and Beauty & Cosmetics, each tailored to specific market interests. Remember, whether you go for a general or niche store, the key is to provide products that resonate with your target audience’s preferences. AutoDS can be your valuable ally in this process. It offers insights and free templates to simplify your Shopify niche selection, making it easier to find profitable products.
Shopify Niches Key Takeaways
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Establishing a niche means we can position ourselves as the go-to shop for a specific target audience. Thus, we can increase sales and gain more repeat customers for our store, contributing to long-term success in the market. With that said, let’s look at the best Shopify niches we should get into to boost sales.
We’ve narrowed down the 15 most profitable Shopify niches we should consider when dropshipping on Shopify. In this section, we’ll identify the profit potential of each product category and find suitable products we can consider for our online store. Let’s get started.
The health and wellness industry has been making a lot more noise in recent years. The heightened interest in positive lifestyle changes and self-care culture on social media have likely contributed to this. It’s a niche that’s all about taking care of one’s self so it’s important to angle our branding and marketing efforts in that direction.
In 2020, the wellness market was valued at $4.37 trillion and is predicted to grow to almost $7 trillion by 2025. It’s definitely worth a shot to get into this niche now more than ever. Here are some top-selling products under this category:
Shopify now supports switching to a .store domain, which is available through store settings. The feature is free for the first year, giving you a low-risk way to enhance your store’s branding before a third-party service handles future fees.
Home is where the heart is, and that’s why this niche is a lucrative market to get into. In fact, home decor is consistently high on trending searches showing its stable position in the market.
People are constantly changing up their home interiors or personalizing whatever space they consider home. As long as we provide quality products, we’re sure to have customers coming back. If this is a niche we want to get into, here are some products we can have on our Shopify storefront:
Another niche that never goes out of style – pun intended – is Fashion & Clothing. In fact, the global e-commerce fashion industry reached a market value of $821 billion in 2023 alone. By 2027, it’s projected to make over $1.2 trillion.
If you want to get into a niche with sure buyers, Fashion & Clothing is definitely an ideal choice. Fashion in itself is a big industry, but there are still many ways for us to niche down and stand out with unique and quality products. Here are some of the top sellers in this category:
Beginner’s Tip: Have items in your store categorized according to clothing type, size, style, price, etc., to make the customer experience smoother. The easier your site is to navigate, the easier it is for customers to find the products they need and explore other items.
Beauty & Cosmetics is a hugely profitable industry to get into. As of right now, it’s predicted that e-commerce sales in this industry will reach roughly $449.6 billion by 2027.
This is perhaps one of the more visibly seen trending niches on social media. With influencers on almost every platform, it’s easy to find sellable, or even viral products we can add to our store to increase our sales. Here are just a few examples of trending beauty & cosmetics products:
Pet Supplies is an undeniably lucrative niche for dropshipping. By focusing on this niche, we are catering to an already existing and steadily growing market that will consistently need our products. Based on this graph, we can see the category consistently trends high so we can rest assured that we can make money in this niche.
It’s reasonable to say that pet owners love to spoil their pets with toys and treats. On top of that, pets have essential needs that owners need to consistently restock. If we have the right products in our store, we’re sure to have a growing number of repeat customers.
Here are some products to consider if we’re looking to specialize in the pet supplies industry:
Baby products cover everything from food, toys, supplies, and toiletries, just to name a few. Plus, there are thousands of babies being born every day worldwide. That means there will always be a market to serve in this niche.
Moreover, we can see in the graph above the consistent interest in this niche over time. However, if we want to become a reliable store in this category, we need to focus on the quality and safety of our products. With that in mind, here are some select products in this niche:
Next on our list of top-selling Shopify niches is Travel Accessories & Gear. After the extended period of travel restrictions during the pandemic, the travel market has been consistently booming. More people are traveling both for leisure and business.
With that said, travelers are also equipping themselves for trips which is why selling travel-related goods is considered profitable. Here are a few examples of products under this niche:
Kitchen & Dining, like Home Decor, includes products that are staples in every home or even in the food & beverage business. It’s likely that buyers will purchase more than one item at a time to stock up or equip their kitchen and dining areas. Notably, the retail sales value of kitchen gadgets is expected to increase and is forecasted to reach over $19 billion by 2024.
The kitchen & dining market includes tools used for food preparation, storage, and serving. Here are some top-selling kitchen & dining products:
Jewelry & accessories are a great niche for a dropshipping business. In 2023, the global jewelry eCommerce market was valued at approximately $66.2 billion. By 2027, it’s estimated to make more than double that amount to reach $117 billion.
Not only is this Shopify niche already highly sellable but we can also make significant profit by increasing our margins. Again, it’s important to consider the quality of the products we sell if we want to stand out in this market. Here is a list of items we can sell under this category:
Beginner’s Tip: Packaging is important when dealing with items like jewelry. Pay attention to how items are packed to ensure that products are safe during shipping/delivery. This helps build trust and attracts more repeat buyers for your store.
Next on our list of high-selling Shopify niches is the Fitness & Sports Gear category. In fact, the worldwide e-commerce revenue in this market is expected to increase steadily, peaking at around $120 billion by 2027.
Increased interest in health and fitness, especially on online social media platforms, is also a great indicator of profitability in this niche. More and more people are getting started on some form of fitness journey. Here are the best-selling items we can have on our online store to attract buyers in this growing market:
Consumer Electronics is another profitable niche we can adapt for our dropshipping business. In this day and age, there exists a gadget for almost every need. Thus, electronics have become a steadily growing force in the e-commerce industry.
Moreover, revenue growth for this market is projected to reach $115.76 billion by 2027. We’re sure to find a market for it if we choose to specialize in this niche. For reference, here are some products under the consumer electronics category:
Camping is a fun recreational activity where people can escape their bustling everyday life. It’s an affordable alternative to the traditional resort and spa experience. For that reason, it’s becoming an increasingly popular niche with a growing market.
In 2022, wholesale sales of camping backpacks alone amounted to more than $880 million. Other than that, other top-selling products in this niche include the following:
Another profitable course for our dropshipping venture is establishing a niche in the Phone Cases & Accessories market. Presently, phones are becoming more of a necessity than a simple luxury. Based on this Google trends analysis, interest in this niche has been consistently high worldwide.
Phones are often used to showcase aesthetics, tastes, or even interests as a new way for people to creatively express their individuality. Personalizing phones is trendy across generations, and that’s why this niche is lucrative. Still, even people who aren’t interested in customization need essentials to optimize their phone’s functionality.
Here are some of the products we can sell under this niche:
The home improvement market was valued at $763 billion in 2020. However, with a compound annual growth rate of more than 4%, it’s already projected to surpass the trillion-dollar mark by 2027.
Products under the home improvement and DIY supplies include building materials, appliances, decor, and crafting tools, just to name a few. Here’s a list of products that fall under this category we can consider for our online dropshipping store:
Next up on our list of profitable Shopify niches is Gaming Accessories. The demand for this niche can be seen in the increasing number of gaming channels, influencers, events, and even movie adaptations. The gaming industry has been consistently on the rise when it comes to popularity.
Moreover, gaming accessories can refer to hardware accessories used for playing video games. Items under this category can vary greatly in price depending on quality and performance. Thus, the better our items, the better the prices we can sell each product for.
Here’s what we can sell in our store if we decide to specialize in this niche for our dropshipping business:
Now that we’ve discussed the top 15 most profitable Shopify niches, how do we find more? Say, we don’t want to establish a brand under any of the aforementioned product categories; how do we find out if a niche we’re interested in is actually profitable?
The answer is product research. Here are a few methods we can use to conduct product research and find profitable Shopify niches:
One of the easiest ways to find profitable niches is to spy on the competition. Knowing which industries are being infiltrated by our fellow dropshippers is a good indicator of whether or not a certain niche is profitable. Likewise, analyzing best-seller sections of supplier platforms is another convenient way to do this.
AliExpress has quickly established itself as a leading dropshipping supplier in the market. Now, they also have one of the most accessible product research tools to date – the AliExpress Dropshipping Center. It provides a list of AliExpress products and ranks them by sales volume, rating, and sales performance with analytics for in-depth research.
The AutoDS’ Winning Products Hub helps us find profitable niches, but more specifically, it gives us access to a collection of proven best-selling products. It’s an all-in-one tool that takes away the guesswork to make sure we have the best products for our dropshipping store. Plus, it offers detailed analytics and additional insights for each product. Let’s take a look at how this platform works and how it can help us optimize our Shopify store.
Electric knee massager is a potential best-seller in the Shopify Health & Wellness niche. When viewed on the platform, each product page offers all the necessary details and valuable insights for every item. We can see the information located under five categories – Product Analysis, Product Info, Specifications, Policy, and Reviews.
For now, we’ll focus on the Product Analysis tab. Here, we can find helpful product information such as profit potential, selling price, and number of orders. Additionally, we can find data on target audience insights (gender, age, interests, etc.), engagement score (level of audience interaction with the product), and saturation score (the market saturation based on the number of competitors).
Below that, we can get even more insights regarding the product, such as an analysis of our competitor’s social ads (Facebook, TikTok) and the competitors (stores selling the product). This is valuable data we can use to optimize our own product listing. In addition, the platform recommends other products.
As can be seem, the AutoDS Winning Products Hub helps streamline and automate our process and provides valuable product information. Therefore, it makes product research a breeze and helps us find and add trending items for our store in just a few clicks.
We’ve established how we can identify profitable niches and products for our store. Now, let’s find out how we can optimize our Shopify niche store so we can generate more profit with less work. Through automation, we can streamline our Shopify store, so we have more time to work on our business and strategize for scaling.
Fortunately, Shopify enables dropshipping automation integration to make automating our dropshipping store much easier. With that said, one Shopify-compatible automation tool that stands out above the rest is AutoDS. The platform helps makes dropshipping a breeze with incredible key features that will help optimize our Shopify business:
Some of the best and most profitable Shopify niches for dropshipping include Jewelry & Accessories, Beauty & Cosmetics, Fashion & Clothing, Health & Wellness, and Home Improvement. Undoubtedly, these product categories are consistently trending and have both a general and specific audience we can target.
One of the best ways to find a profitable niche for your Shopify store is with the AutoDS Winning Products Hub. You can also check out what your competitors are selling or scour through best-selling sections of supplier platforms.
If you want to target a specific market and create a loyal customer base, a niche store might be for you. However, if you don’t want to limit your store, catering to a more general audience will still be profitable. The key is to provide products that customers want. Find out what buyers are looking for using resources like AutoDS Winning Products Hub.
Congratulations! Now that we have the lowdown on the best-selling Shopify niches, we can make better decisions for our dropshipping store. Let’s take our profits to the next level with insights from this article.
As we continually scale our Shopify dropshipping business, it’s important to keep learning and expanding our knowledge as well. For more information and guidance on how to earn more for your Shopify store, we suggest the following articles:
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