Being immersed in the dropshipping model of business, we can easily think of Lego dropship. Who wouldn’t want to feature the most famous building blocks on their dropshipping store? Products like these are constantly trending and driving our sales forward, which is why you might have considered it.
In this article, we will find out if it is possible to do Lego dropshipping and everything you need to know about this specific sales niche so that you can operate without incurring legal issues or infringing on copyright.
Although dropshipping branded products can lead to problems, there are alternatives by working with similar products.
You can source and sell non-branded, compatible replacement parts that complement original Lego sets.
Understanding the importance of conducting thorough keyword research is key to attracting customers searching for Lego products.
Let’s get straight to the point and tell you what you might have already guessed: you can’t do Lego dropshipping. Why? Well, basically, because we would be selling a branded product. If you understand the basic concepts of Dropshipping for Dummies, you will know that a good dropshipper must be aware of copyright, trademarks, and legal challenges they might face.
That’s why we recommend not selling branded products. But don’t worry! The article doesn’t end here. Although you can’t do Lego dropshipping with the flagship building block brand, you can offer similar versions of these products, achieving almost the same benefits.
A wide range of brands and manufacturers make high-quality products like these, which you can add to your store and label as Lego. It might sound complicated, but in the next section, we will delve deeper into achieving something practically Lego dropshipping without actually being it.
If you are taking your first steps in dropshipping, one of the first questions you must ask yourself is: What Products Are Legal To Dropship? This way, you will avoid getting into trouble.
Basically, you need to keep in mind the products that cannot be dropshipped:
Doing Lego dropshipping is selling copyrighted products. This serious violation can lead to account suspension and, eventually, legal actions against us. Even if the situation doesn’t escalate, any small issue that arises is bad for our business.
Globalization allows niches to grow, and many manufacturers make virtually identical products that differ only in their marketing or company name. While Lego is one of the most renowned brands for building blocks of various themes, sizes, and colors, other companies make nearly the same product.
So, our challenge as dropshippers at this point is to find these products and understand the strategies and plans we can use to leverage the traffic and sales generated by products like Lego to sell similar items like the one in the image below.
As you can see, this AliExpress listing doesn’t explicitly offer Lego products but rather compatible bricks that fit with any Lego set. It’s important to be strategic when listing such products to appear in search results for customers looking specifically for Lego products. Let’s explore how to do that in the next section.
As mentioned above, doing Lego dropshipping is practically illegal and can cause problems. However, we can add similar products to our account with some search strategies we will share. All while navigating the restrictions and legal issues associated with selling branded items. Here are some key tips to help you find the right products:
Use keywords such as ‘Lego compatible’ or ‘kit compatible with (the series number of the real Lego toy)’ to find similar products. This approach helps you avoid infringing on the Lego trademark while still offering products that appeal to your target audience.
Just because a building block replacement is not branded as Lego doesn’t mean it won’t work perfectly in a set that is. That’s why we need to consider these similar products and the sub-niche they represent—people who have lost a crucial piece for assembling a set and need replacements.
Pro Tip: Doing research on the keywords and tags used for Lego or similar products can be very helpful in understanding how to list our products.
Never market your products using branded terms like ‘Star Wars’ or ‘Lord of the Rings’. Instead, use generic descriptions like ‘Republic Attack Cruiser Building Toy’. This helps prevent legal issues related to trademark infringement. For instance, on Amazon, you can find products listed with non-branded titles that still attract customers searching for similar items.
On AliExpress, many non-branded building block sets are compatible with Lego. These options often offer the same level of quality at a lower price, allowing you to provide value to your customers while avoiding the risks associated with selling branded products.
By following these tips, you can effectively source and sell products similar to Lego without the legal complications of using their brand. This strategy not only keeps your business compliant but also opens up a wider range of products to offer your customers.
With the tips we covered in this section, you can better understand the tactics for creating alternatives to Lego Dropshipping without legal issues. Now, let’s look at some examples of two main selling channels: Amazon and AliExpress.
As you can see, if we enter ‘Lego Bricks’ in the AliExpress search bar, we get many results for products similar to Lego. This means that by correctly tagging our products in our online store, we can appear on the search radar of people looking to buy Legos.
However, as mentioned above, we must be very careful with our terms to avoid copyright violations. For example, in the post below, including ‘Hello Kitty’ in the product description could result in our account being banned. This could be avoided by using other terms like ‘Cat-themed building toy’ or ‘Adorable buildable cat.’
On Amazon, we can also search for terms like ‘Building Block Robot’ and find many toys and products similar to Lego. It’s all about paying attention and knowing how to name and search for things without using copyrighted brand names. While it can be meticulous work, it’s actually quite easy.
For example, there’s a current trend regarding Lego and their buildable flower vases. Suppose you want to take advantage of this trend to increase sales in your online store. Of course, as we’ve been discussing, you can’t sell the actual Lego product, but you can sell a similar one like the example, branded to appear in Lego searches.
No, it is not legal to dropship Lego products without proper authorization. Lego products are protected by trademarks and copyrights, and selling them without permission from Lego can lead to serious legal consequences, including account suspension and lawsuits. Understanding and respecting intellectual property rights is crucial to avoid these issues.
While you cannot legally dropship actual Lego products, you can offer similar products by sourcing compatible building blocks. Search for keywords like ‘Lego compatible’ or ‘building block kits’ on platforms like AliExpress and Amazon. Avoid using branded terms in your marketing and product descriptions.
Dropshipping Lego spare parts directly is also not advisable due to trademark issues. However, you can source and sell non-branded, compatible replacement parts. These parts can be marketed to customers who need replacements for their existing Lego sets.
Since it is so practical and involves very low risk, it’s normal to question the legality of dropshipping. However, it is a perfectly legitimate business model. If we do things the right way and leverage the advantages of automation, we can generate a high sales volume.
Of course, as in all fields, there are legal limits, and we must be especially careful when running our store not to include copyrighted products, dangerous items, adult products, or other items that could lead to account suspension.
Lego dropshipping falls into that category, so we can’t do it directly. However, we can choose to sell similar products. Above, we discussed how to search for these products and some tips on labeling them in your online store to avoid any issues.
Remember the importance of staying informed, and know that we are always here to help if you have any doubts! We will share some articles that may interest you in continuing on the path of dropshipping.
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