The first step to every successful Shopify Facebook Ad campaign is to set up a Facebook Page. We need to do this first because all of our Facebook Ads will run on our Facebook Page.
Let’s take a look at what a Facebook Page is and how to set it up.
Unlike the Facebook profile, a Facebook page is a separate component we set up inside the profile on which we will run our ads.
Through our ads, our viewers will see our Facebook page and not our personal Facebook profile.
Setting up a Facebook page also gives us the power to build a community of organic followers. By creating valuable posts relating to our store niche, we can build followers and target them to our products/store.
To set up a Facebook page, begin by heading to Create a Page.
The first fields to fill out are our page name, description, and page category placement.
In this example, we named our page ‘Doggy Dog Club.’
Under category, it’s best to place it under ‘E-commerce Website’ since we will use this page to direct visitors to our Shopify stores.
Next, click on ‘Create Page’ and give Facebook a couple of seconds to set up the page in the background.
Once done, we’ll need to upload a profile image, as well as a cover photo.
If you don’t have a cover or profile image for your Facebook page yet, don’t worry.
There are a few methods to get them for free and have them look professional:
For the Facebook page profile picture, Hatchful is amongst the best free logo creators available. We can create unique, professional-looking logos in a couple of minutes.
Plus, Hatchful saves our logo in many different sizes. So we can use them for many different purposes, like a profile picture on a Facebook Page, a favicon, or an icon on our website.
Here is one example of a company logo we created in just a few clicks:
Finally, we can use stock photo websites to get free high-quality images that aren’t copyrighted. In turn, these can be used as a cover photo or profile picture. Here are some of the best:
Once we have our profile and cover photos, upload them on the ‘Create a Page,’ and click on ‘Save.’
Next, we’ll add a call-to-action button on our page by clicking on ‘Add a Button’ below the cover image.
Since we are dropshipping, the purpose of the call-to-action is to direct our page visitors to our Shopify store by turning it into a link.
Facebook has plenty of call-to-actions available, including ‘Call Now’, ‘Contact Us’, ‘Send WhatApp Message,’ and many more.
However, those relevant to us are the ‘Shop Now’ or ‘Learn More’ buttons.
Once we’ve set up a direct link to our website, it’s important we continue optimizing the Facebook page.
When you set up a username, it creates a fast way for customers to get to your Facebook Page. Similar to Facebook Profiles, the username is unique to our page.
There are several advantages to adding a username. To name one, it gives a unique identifier to your page that no other page has. Some pages may have similar business names, but no two usernames are identical.
When creating links or posts, adding our username is a safe bet that customers will get to the correct page.
To set up a username, go to your Facebook business page, and right below the profile image, you’ll find a link to ‘Create @ Username’.
Click on that, and in the popup window, type your desired username.
Great! We are almost ready to begin working on the next steps. In the meantime, keep optimizing the page with the different suggestions Facebook gives you.
For example, in the “About” section, we can add info about our store. Additionally, Facebook provides some helpful hints on where we can do more work.
You don’t have to wait until your ads are ready to start benefiting from the Facebook Page you just set up. In fact, you can get the ball rolling on your business by starting to post periodically on the page. This way, you will begin attracting customers and creating organic traffic to your store.
Creating a post is quite simple. Just like on your personal Facebook account, you’ll find a link right on your homepage.
A good way to start is to post an image with a funny sentence. It keeps the page interesting and gives it a personal touch. For example:
The post is short, to the point, and is complemented by a cute picture.
Post daily or schedule your posts for specific days and times of the week. The posts keep the page alive and ultimately bring organic traffic to our page. Down the line, we can convert these into purchases and profits by creating posts that will direct fans to our website.
We’ve taken a valuable step toward our marketing goals. The main purpose of the Facebook Page is to have a place to run Facebook ads from in order to send traffic to our website.
However, as an added benefit, the page can also help increase our brand awareness and create a base of loyal customers. They can always come to the page and see what’s new with the store or what kinds of coupon codes are available.
Once more customers start visiting your store, you’ll want to optimize your website to convert more sales. Here are some proven ways to increase your Shopify store profits:
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