To run Facebook Ads for a Shopify store, dropshippers should first learn how to create a Facebook Ads account. From this account, we can start ad campaigns, set goals and manage all aspects of our ads.
Creating a Facebook ads account can get a bit technical, so pay attention to the steps. Once you follow all of the steps, it will all make sense.
Assuming you already have a Facebook Page, the general sequence is as follows: first, create a Business Manager Account, then, inside of the business manager, create an Ads account.
Let’s walk through the steps.
First, Facebook requires us to have a Business Manager Account.
From here, we can create and manage our Facebook ad accounts and many other aspects related to our ads (among quite a few other business aspects).
To begin, let’s go to the Facebook Business Manager homepage.
Next, we want to create our Facebook Business account.
Click ‘Create Account’ on the top right. In the pop-up window, enter your business name and other information.
After clicking submit, Facebook takes us to the Facebook Business Suite page. From here, we can create an Ads account, manage it, and deal with other business-related activities.
Perfect, now that you have a business account, you can create an Ads Account.
On the Business Manager homepage, go to the drop-down arrow on the left and make sure to select the Facebook Page that corresponds to the store you want to promote.
Next, click on ‘More Tools’ and select ‘Business Settings’ on the left side.
Don’t forget that Facebook may change the layout of these menu options from time to time. If you don’t see a particular menu option, then Facebook probably changed the path of getting to it. Try to see where the option has moved to.
On the Business Settings page, select ‘Ad Accounts’ from the left column. Then, on the right, click ‘Add’ and select ‘Create a New Ad Account.’
In the popup window that appears, fill in the required information, and make sure to keep the currency on US Dollars.
When you are done, click ‘Next’.
In the next window, select the correct business for the Ad account and click ‘Create’.
And that’s that. Your Facebook Ads account is up and running. Now, you can begin running ads on this account and start getting traffic and sales on your eCommerce store!
Learning how to create a Facebook Ads account may seem complex, but it’s really simple once you go through the motions. Once you have it set up, you’ll be able to make better use of your Facebook Page and take your Shopify store to the next level.
Learn everything you need to know to build a winning Shopify store in the great Dropshipping 101 A-Z course.
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