Are you considering starting your dropshipping business but don’t know which niche to choose? Plus-size clothing could be an excellent opportunity for you. Every now and then, the right factors align, creating a chance to achieve excellent profit margins while positively impacting society and the world.
This niche is one of those opportunities. Join us to discover why and the best products to help you become a top dropshipper in this market!
The plus-size clothing market is rapidly growing, expected to exceed $500 billion by 2033.
High-waisted leggings, boho maxi dresses, and shapewear are top-selling plus-size items.
Reliable suppliers include AutoDS Warehouse, Amazon, AliExpress, and Shein.
Creating a body-positive brand identity is crucial for building customer trust and loyalty.
Effective marketing strategies include using diverse models and empowering language.
Why Dropshipping Plus-Size Clothing is a Profitable Niche
Dropshipping plus-size clothing can help your store stand out in a competitive landscape like the fashion industry. Here is why this is one of the best niches for dropshipping in 2025:
Growing Market Demand & Increased Body Positivity Movement
The plus-size fashion market is not just growing—it’s evolving. Consumers worldwide are demanding more than larger sizes; they want trendy, high-quality, and well-fitting clothing that aligns with mainstream fashion. It’s not just about offering a few oversized T-shirts but truly including people of all body types in the fashion world.
This shift is fueled by the rise of body positivity movements, social media influencers promoting self-love, and increasing representation in fashion campaigns. In fact, according to Statista, the plus-size clothing market was valued at approximately $288 billion in 2023 and is expected to exceed $500 billion by 2033.
Lack of Representation in Traditional Retail
Despite the growing demand, most mainstream fashion brands still offer a limited selection of plus-size clothing, often prioritizing basic or outdated designs. As a result, many plus-size shoppers turn to online stores to find the variety and style they are looking for.
This is where dropshipping shines—allowing you to offer a wide range of styles, colors, and sizes without the limitations of physical inventory or the costs of renting a store.
High Customer Loyalty & Lower Return Rates
Building customer trust and loyalty is one of the key goals of any dropshipper. Once you establish your store as a reliable and inclusive brand, you’re one step closer to long-term success.
Since finding well-fitting plus-size clothing can be challenging, customers who discover a store that meets their needs are more likely to become repeat buyers, especially if they feel valued and understood.
A Strong Community & Viral Marketing Potential
The plus-size community is highly engaged on social media, especially on platforms like Instagram, TikTok, and Pinterest, where influencers and brands regularly showcase new styles. This presents huge opportunities for organic marketing through influencer collaborations, user-generated content, and viral trends.
Customers who feel represented and included in a brand’s message are likelier to share their experiences, helping you grow your business through word-of-mouth.
Best-Selling Plus-Size Clothing for Dropshipping
This niche offers various products and sub-niches that we can tap into and specialize in. Let’s review some winning products that can help boost sales in our plus-size clothing store.
Plus-Size High-Waisted Leggings
Leggings are a must-have item for a wide range of customers, and the plus-size market is no exception. Designed for comfort and support, they offer flexibility by hugging the body, making them ideal for physical activities or simply relaxing. Whether made from soft cotton blends for everyday wear or moisture-wicking fabrics for workouts, these leggings are versatile and stylish.
One of the main reasons plus-size shoppers love high-waisted leggings is their ability to pair effortlessly with different outfits. They work great with oversized sweaters, crop tops, and tunics, creating both casual and athleisure-inspired looks.
Since leggings are an evergreen product, they enjoy steady demand year-round, making them an excellent addition to any dropshipping store.
Boho Maxi Dresses
Dresses are essential for the summer and spring seasons. Boho maxi dresses offer a perfect blend of comfort and effortless style, making them a favorite among plus-size shoppers. Designed with eye-catching patterns and bohemian-inspired details, they align with relaxed yet stylish fashion trends.
Customers can wear them casually with sandals for a daytime look or dress them with accessories and boots for cooler months. With bohemian aesthetics remaining a popular trend, offering plus-size maxi dresses can help attract fashion-forward shoppers looking for stylish seasonal pieces.
Shapewear & Body Contouring Undergarments
Shapewear is a game-changer for plus-size shoppers looking for smoothing, sculpting, and enhanced comfort. Modern designs go beyond outdated, restrictive styles and instead offer breathable, flexible materials that provide support without discomfort.
With shapewear becoming more inclusive, brands now offer size-inclusive designs that cater to diverse body types. Features like targeted compression zones, adjustable straps, and anti-roll technology make these garments even more appealing. As demand grows, selling high-quality plus-size shapewear can be a profitable addition to an online store.
Oversized Blazers & Business Casual Attire
Just by browsing TikTok or attending events, it’s clear that people love oversized sweaters, hoodies, and blazers. This trend allows sellers to target not only plus-size shoppers but also customers who enjoy oversized clothing as part of their personal style.
Oversized blazers, in particular, offer a unique blend of sophistication and streetwear appeal. They can be styled for business casual looks or worn with jeans and sneakers for a trendy, relaxed outfit. Since this fashion movement appeals to multiple demographics, adding oversized blazers to your store can attract a broad audience and generate consistent sales.
Trendy Plus-Size Denim (Skinny & Wide-Leg Jeans)
Who doesn’t need a good pair of jeans in their wardrobe? Denim is a timeless classic that never goes out of style, but plus-size shoppers often struggle to find high-quality jeans in various styles. Offering trendy options like skinny, wide-leg, and distressed denim caters to different tastes while providing well-fitting, comfortable pieces.
Whether customers prefer distressed jeans, classic blue washes, or bold statement colors, having diverse styles ensures that your store appeals to different fashion preferences. Since denim is a year-round staple, it guarantees consistent sales and high customer retention rates, making it a smart investment for any plus-size fashion store.
Athleisure & Plus-Size Activewear
Athleisure has become one of the fastest-growing segments in fashion, and plus-size activewear is no exception. With the rising focus on self-care and fitness, targeting customers who engage in physical activities and need well-fitting, stylish activewear can be highly profitable.
Many brands overlook this segment, meaning plus-size shoppers often turn to online stores for stylish and well-fitting options. With an increasing focus on health and wellness, plus-size activewear is a strong niche with repeat purchase potential. Selling high-quality, fashion-forward athleisure pieces can help build a loyal customer base.
Graphic & Statement T-Shirts
These products allow shoppers to express their personalities while staying comfortable. From empowering slogans to band logos, movie graphics, and retro prints, graphic t-shirts are fun and versatile wardrobe staples.
Print-on-demand (POD) is the perfect tool to succeed in this segment. With features like AutoDS’s Print On Demand, we can design and personalize plus-size apparel, ensuring unique and trendy offerings. And as we all know, customization always sells well!
By offering creative and diverse designs, a dropshipping store can tap into multiple niches and attract customers who want clothing that reflects their interests.
Sweater Dresses & Oversized Knitwear
One of the biggest selling points of sweater dresses is their effortless styling. Customers can dress them up with boots and belts or keep them casual with leggings and sneakers. As seasonal essentials, they experience high demand during colder months, making them a strategic addition to any plus-size dropshipping store.
Oversized knitwear, such as chunky sweaters and cardigans, adds another layer of warmth and style. Since cozy, oversized pieces are highly sought after in fall and winter, stocking up on plus-size knitwear ensures steady sales during the colder months.
Swimwear & Beachwear
Swimwear is a market of its own, and plus-size swimwear has evolved beyond the basics, offering a wider variety of colors and designs. Today, customers look for flattering one-pieces and stylish bikinis that provide both comfort and support. Features like tummy-control panels, adjustable straps, and underwire bras make these swimsuits more functional and comfortable.
Since swimwear is highly seasonal, having a substantial collection of plus-size swimsuits during the summer months can drive high sales. Offering trendy yet supportive designs ensures customers feel confident and stylish at the beach or poolside.
Loungewear & Pajama Sets
We couldn’t leave pajamas out of our store! A staple in everyone’s wardrobe, loungewear is becoming increasingly popular as more people prioritize comfort in their daily lives. Plus-size loungewear sets, including joggers, hoodies, and soft pajama sets, offer the perfect combination of style and relaxation.
Additionally, this type of clothing (as well as the previous products) has excellent gifting potential. Bundling loungewear with other cozy items like robes or slippers can create attractive gift sets, boosting sales during holidays and special occasions.
Where to Find Reliable Plus-Size Clothing Suppliers
Those with some experience in dropshipping (or who have read other articles on our marketing blog) know the importance of selecting a good supplier. A supplier’s performance can either benefit us if chosen wisely or harm us if we don’t find the right one.
In a market as specific as the one we’re discussing today, it’s crucial to find a supplier that understands our brand’s needs and values while ensuring product quality, fast shipping times, customer-friendly return policies, and other key factors that define a great supplier. By choosing one of the following options, we can double our chances of running a successful store.
AutoDS Warehouse & Private Suppliers
A platform that automates most of our daily dropshipping tasks, makes our business more efficient, and provides trustworthy suppliers—does that sound too good? Well, we made it happen. AutoDS not only automates order fulfillment, price monitoring, product importing, and many other tasks, but it also offers multiple options to meet our supplier needs.
On the one hand, AutoDS acts as a supplier through its large warehouse in China, where we can source various products, including plus-size clothing. Additionally, the platform has a database of private suppliers to filter and specify where we want to ship our products.
As if that weren’t enough, AutoDS supports many recognized suppliers and offers integrations with leading e-commerce platforms, ensuring that our dropshipping business operates smoothly and efficiently.
Beginner’s Tip: Make your store more efficient and save time by testing all our features with our 14-day trial for $1!
Amazon
Amazon almost doesn’t need an introduction. Consolidated as one of the largest eCommerce platforms, it has an extensive distribution and logistics network for fast and reliable shipping times. Additionally, Amazon provides extra tools and services for sellers, making inventory and order management easier.
On the platform, among the 1,000 million available products, we can find a wide variety of plus-size clothing by filtering the results to narrow down our search. Furthermore, Amazon has reliable customer service that we can extend to our customers.
AliExpress
AliExpress is an eCommerce platform that connects sellers, primarily from China, with buyers worldwide. It offers various products, including plus-size clothing, at competitive prices. For dropshipping, AliExpress is popular due to its extensive catalog and international shipping options.
Target
As one of the leading players in the dropshipping field, Target offers us many quality products from different niches, including plus-size clothing. Although its primary focus is the U.S. market, some sellers use Target to source products at competitive prices. It’s crucial to check shipping and return policies and restrictions for resellers.
Shein
Among the suppliers we’re considering, Shein is most geared toward fashion. It has gained popularity rapidly, especially among young audiences. Shein offers a wide range of plus-size clothing at affordable prices. Furthermore, Shein has a flexible return policy that allows customers to return up to 60 business days.
Finally, Shein offers plenty of promotional offers and special discounts that we can extend to our customers. Hence, it can help us achieve huge profits.
Walmart
Walmart is another retail giant that offers a variety of products, including plus-size clothing. Its online platform allows sellers to offer their products to a wide audience. When considering Walmart as a supplier for dropshipping, it’s essential to review their policies and fees for sellers, as well as ensure the selected products are of good quality and available for fast shipping.
Tips & Marketing Strategies for Plus-Size Clothing Dropshipping
Once we have selected our products and supplier(s), it’s time to connect our store with our ideal audience and make our place in the plus-size fashion market. We can approach this from different strategies, but undoubtedly, keeping in mind some of the following will be of great help to us:
Create a Body-Positive Brand Identity
This is essential. We’re not just diving into another clothing category; we are targeting an audience that often feels mistreated or discriminated against by brands. So, understanding these issues and having a body-positive message will help us build customer trust and loyalty.
By embracing inclusivity and diversity, our brand can become more relatable and attractive to a wide range of body types. This identity can be reflected in our messaging, website design, and product descriptions.
It’s important to use real models of different sizes and avoid excessively retouching images. We must celebrate all body types and demonstrate through our actions that fashion is for everyone. We can reinforce this by using empowering language to get closer to the audience that seeks brands like ours.
Plus-Size Sizing & Fit
This is another important point, as several brands label themselves as plus-size or inclusive but then offer very limited sizes or their plus-size garments are not as “plus” as they claim, so to speak.
Therefore, providing an accurate sizing chart is crucial. We must remember that sizes can vary between brands and countries. It’s our responsibility to help each customer understand what they are buying and leave no room for doubt.
For this, it’s a good idea to create a detailed size guide, similar to the ones offered by online stores from brands like Zara. This will allow the customer to define their body measurements as accurately as possible to see if they match the products. Since it’s an online purchase and customers can’t try on the clothes, the more detailed we handle this aspect, the more we’ll prevent returns and increase customer trust.
Influencer & Body-Positive Marketing
Collaborating with influencers in the plus-size fashion community can boost brand visibility and credibility. These influencers have a strong following of people who trust their recommendations, and their endorsements can significantly impact sales.
When working with influencers, we should look for those who align with our brand’s values—those who are committed to body positivity and inclusivity.
We must ensure that the influencers we work with reflect a range of sizes, ethnicities, and styles to showcase diversity. Influencer marketing isn’t just about the big names; micro-influencers with smaller but highly engaged audiences can often deliver even better results.
Facebook & Instagram Ads Targeting Curvy Fashion Trends
Social media platforms like these offer robust targeting options that allow us to focus our ads on people interested in curvy fashion and body-positive brands. For this, we can use lookalike audiences, interests, and behaviors to target customers who are likely to be interested in our plus-size clothing store.
Moreover, we must not forget the power of positive reviews, especially in this niche. If we’re aiming to enter a particular community in the market, encouraging satisfied buyers to leave their testimonials will be very useful. Running seasonal promotions or flash sales targeting plus-size clothing can also help increase conversions.
Offer Bundles & Styling Recommendations
Offering bundles and styling recommendations is a great way to increase our average order value while making shopping easier for customers. We could create curated outfits, such as a “summer essentials,” “office-ready,” or “Fitness-Set” bundle, where customers can buy complete looks at a discounted price.
Additionally, provide styling tips on your website, showing how to mix and match items for different occasions. This creates a personalized shopping experience, encouraging customers to purchase more and building loyalty.
Frequently Asked Questions
How can I minimize returns in my plus-size clothing store?
Provide comprehensive size guides, authentic customer photos, and detailed product descriptions to help customers select the right fit.
What are some effective ways to market my plus-size clothing dropshipping store?
Emphasize body-positive messaging, collaborate with plus-size influencers, and run targeted ads on social media platforms to reach fashion-forward curvy shoppers. Pinterest, TikTok, and Instagram are ideal for sharing outfit inspiration and styling tips.
Should I specialize in a specific style or offer a range of plus-size clothing?
It depends on your audience! Focusing on a niche (e.g., chic plus-size fashion, workwear, or fitness apparel) can enhance your branding and marketing efforts. However, offering a broader range can help attract a more diverse customer base.
Conclusion
So, are you ready to start making plus-size profits? Tapping into this niche not only helps us carve out a spot in the competitive e-commerce landscape but also adds value to our brand by embracing inclusivity and offering everyone the chance to access trendy clothing in all styles and colors.
Keep learning about dropshipping and more by exploring other articles on our blog!
